Projects

ASOS #DIGIDATING

The Digital Fairy co-created #DIGIDATING with Nimrod Kamer, a blind-date style show with an internet twist. The aim is for contestants to sort the digi from the dodgy challenging each other on very trivial but important internet-related matters.

Frustrated with both the limitations on dating for younger people, and the lack of IRL interaction with online brands and their customers - we were keen to spark real life interaction on a bigger scale. Taking this show to ASOS made so much sense, as we saw an opportunity to bring their customers together in a romantic situation. This was the first piece of entertainment content commissioned by a brand of this nature.


Watch Digi Dating

Branding by Underworld Studios.

Info

Projects

ASOS #DIGIDATING

The Digital Fairy co-created #DIGIDATING with Nimrod Kamer, a blind-date style show with an internet twist. The aim is for contestants to sort the digi from the dodgy challenging each other on very trivial but important internet-related matters.

Frustrated with both the limitations on dating for younger people, and the lack of IRL interaction with online brands and their customers - we were keen to spark real life interaction on a bigger scale. Taking this show to ASOS made so much sense, as we saw an opportunity to bring their customers together in a romantic situation. This was the first piece of entertainment content commissioned by a brand of this nature.


Watch Digi Dating

Branding by Underworld Studios.