Projects

The Body Shop #INOURHANDS

The Digital Fairy produce campaigns from start to end, offering ideas, art direction and production. We were approached by The Body Shop to create a digital and in-store campaign which spoke to the youth market. With full creative control, we decided to create a noise and refer back to the brands 90s Anita Roddick roots. We cast 6 young activists to lead the campaign who represent the same brand values as The Body Shop. These leaders educated and encouraged a new generation to live and buy more responsibly through a simple digital pledge system.

We casted, produced, designed and created the #INOURHANDS campaign to fit with the brands overarching message ‘Enrich Not Exploit’.


Visit www.inourhands.help to find out more.

Info

Projects

The Body Shop #INOURHANDS

The Digital Fairy produce campaigns from start to end, offering ideas, art direction and production. We were approached by The Body Shop to create a digital and in-store campaign which spoke to the youth market. With full creative control, we decided to create a noise and refer back to the brands 90s Anita Roddick roots. We cast 6 young activists to lead the campaign who represent the same brand values as The Body Shop. These leaders educated and encouraged a new generation to live and buy more responsibly through a simple digital pledge system.

We casted, produced, designed and created the #INOURHANDS campaign to fit with the brands overarching message ‘Enrich Not Exploit’.


Visit www.inourhands.help to find out more.