ABOUT FAIRY INC

Fairy Inc is a next gen creative communications company and consultancy group specialising in category reinvention. Through our agencies; The Digital Fairy and PACER, we partner with traditional and challenger brands to disrupt and advance how brands play in cultural spaces. Our complimentary but distinct agencies; The Digital Fairy and PACER are fuelled by 13+ years of collaborating with the world's most influential brands, designing strategies and delivering content that drives tangible results.

ABOUT THE DIGITAL FAIRY

A leading youth culture agency disrupting the beauty, fashion & lifestyle spaces. Helping our brand partners show up authentically and credibly for next-gen & diverse audiences. 

THE ROLE x YOU 

We’re looking for a Strategic Growth Partner, a hybrid thinker who loves strategy, storytelling and business development in equal parts. You are a cultural strategist at heart, but with a commercial edge. You can think deeply and provocatively about brands, while also spotting and converting opportunities for creative impact and long-term legacy and growth. 

This role is a blend of strategic leadership, partnership development and client intimacy.

You’ll be deeply collaborative, working alongside our Strat Director to evolve our services and push the creative ambition of our output.  You will have the ability to motivate and inspire the wider agency team to approach everything with a strategic mindset, ensuring our work is underpinned by unique insight and rationale.

You will be entrepreneurial, decisive and proficient at both selling in and delivering across a wide variety of services. You will have a strong network of client contacts, advisors and suppliers and will tap into them to support the business in expanding the existing network, enabling new opportunities for commercial and strategic collaboration. You will build trust with senior clients, and lead conversations that result in innovative, interesting and effective work. You’ll be a trusted face of the agency - getting close to shape narratives, design solutions and ensure our thinking is visible and distinctive in the market. You will bring energy and ideas into how we show up as an agency - whether that’s through decks, campaigns, reports or cultural thought-leadership.

Growth and New Business. 

• Lead and support new business efforts in collaboration with our Founder and our client growth team - proactively identifying and converting opportunities.
• Build and nurture senior client relationships, becoming a trusted partner who can grow accounts organically through insight and opportunity mapping.
• Own the strategic storytelling across pitches and proposals - translating our offer into ideas and narratives that excite and convert.
• Lead a regular flow of proactive meetings (approx 4 per week) - a mix of new leads, past clients, and relationships developed through your network. 
• Translate cultural and category shifts into provocations and thought-starters that open commercial conversations.
• Lead client status meetings where we track priorities and tasks across the team. 
   

Strategic and Creative Collaboration. 

• Collaborate closely with our Strategy Director to raise the bar for strategic standards, developing thinking that underpins culturally sharp and creatively ambitious work.
• Support the evolution of The Digital Fairy’s strategic proposition, services and IP - shaping how we articulate and productise our strategic offer.
• Take on select strategic leadership across client work - particularly where it intersects with brand positioning, cultural insight or content-led growth.
• Build narratives and frameworks that help clients better understand the cultural and commercial role their brand can play.
   

Internal and Industry Influence. 

• Act as a vocal and visible ambassador for our strategic and cultural POV - representing The Digital Fairy at events, in media and through original thought-leadership.
• Contribute to the development of decks, reports, campaigns and internal rituals that drive strategic thinking and market visibility.
• Mentor strategists, junior team members and freelancers - supporting the development of both people and process.
• Collaborate with the Founder, Creative Director, Talent Lead and Strategy Director to shape the agency’s positioning and go-to-market activity.
   

SUCCESS IN THIS ROLE LOOKS LIKE: 

• 100% delivery against revenue and growth targets
• A higher % of briefs and pitches where strategy is leading the thinking
• Strong, retained senior client relationships with ongoing opportunity pipelines
• A regular rhythm of outreach and new business activity
• Clarity and distinction in how our strategic services are expressed
• Collaboration with our Strategy Director to evolve our strategic toolkit and standards
• The development of IP, frameworks or reports that shape how we show up as an agency
   

EXPECTATIONS: 

• A Strategy Director, Growth Director, or hybrid strategist - new business lead ready to join a team where creative work and commercial thinking go hand in hand
• Strong on strategy but driven by relationships - someone who instinctively builds trust and gets under the skin of a clients business 
• Comfortable working with and alongside senior leadership across departments
• Fluent in beauty, lifestyle, fashion and internet culture, with a POV on where brands should go next
• A persuasive communicator who can craft narratives, sell in ideas and win the room
• Motivated by the thrill of the pitch and the satisfaction of retained, impactful work
• Entrepreneurial, collaborative, and culturally switched on