Group 4

Adrenaline Aesthetics

How extreme sports took fashion to new heights


The past few years, fashion’s felt action packed and adrenaline filled. Extreme sports — from skydiving to water skiing — have found their way into the campaigns of the industry’s biggest names, from Diesel sending a stiletto flying out of a plane to Hermes depicting synchronized water skiers in suits. The clothes themselves have followed — with the Average Urban Fashion Enjoyer suited up in high-performance Arc’teryx, Chanel’s viral Formula 1 tee, and brands like KNWLS and Balenciaga emphasizing streamlined styles and performance-focused accessories.  

Beyond fashion, the cutting edge of culture seems to have adopted the same “go big or go home” mindset — with musicians like Rosalía reinvigorating the motocross aesthetic with her album MOTOMAMI and Babymorocco bringing bodybuilding to hyperpop.

Inside this mini report, we track how fashion and action got so close, why we’re taking it to the extreme, and what the next level looks like.

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