Group 4

Cutting Edge

The forefront and future of hair — from self-expression and social-driven trends to new inclusivity narratives


From the dominance of TikTok trends to a new gen of inclusive products, brands, and creators, the hair industry and cultural attitudes towards hair seem to be getting a new ‘do. But how did we get here and what’s hair’s next look? And is a wolf cut just a shag for teenagers on TikTok? We spoke to 10 leading industry voices — from brand founders and beauty editors to salon owners and hair historians, plus our Digi experts, to find out. 

For more content like this, explore the rest of the Digiverse, or connect with us on TikTok or Instagram. If you’re a brand or business and want to inspire your audience in innovative ways, reach out to our strategic & creative lab


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