Group 4

The Future of Digital Creativity

by The Digital Fairy for D&AD


Creativity is under construction — originality is evolving to reflect remix culture, social media has smashed barriers to success but created new pressures, and there’s a new class of creativepreneurs that values community over clout. What does this mean for the future of digital creativity?


Inside this report by The Digital Fairy for D&AD, powered by insights from The Digital Fairy community, we explore how creatives are making the algorithm work for them, the decentralised networks bolstering the upcoming era of the industry, and predictions for the next chapter of creativity, IRL and URL.


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