Group 4

Crime and Chaos, an investigation by The Digital Fairy

An inquiry into the arresting aesthetics of the content crimewave


From arson-adjacent aesthetics lighting up fashion week to the rise of surveillance-chic and petty crime PR stunts, a content crimewave has nicked our attention.

Digi detectives launched an investigation to determine the motives behind our culture’s current obsession with crime and chaos — from a collective return to the 2000s obsession with celeb mugshots and female revenge to the permacrisis of our times and the (actual) crimes committed by those in power. We interviewed a few of the field’s finest fashion-forensic minds and compiled the evidence, results of our probe, and verdict on what’s next for the content crimewave in an investigative report. Download the full unclassified document here. 

For more content like this, explore the rest of the Digiverse, or connect with us on TikTok or Instagram. If you’re a brand or business and want to inspire your audience in innovative ways, reach out to our strategic & creative lab