Group 4

WTF IS A DIGI FAIRY

 

We are strategic and creative partners building brands and campaigns that connect. 

We are a team of hybrid creative minds, sharing a passion for progress we challenge brands to be braver, more inclusive and work harder for the new generation that we represent. 

Our strategic mindset, cultural literacy and creative intuition make us a new breed of communications agency. We move seamlessly from on to offline, and sit at the intersection of digital, creative and culture. Our fluid approach allows us to flex across a multitude of platforms and disciplines. 

With a proven track record in both repositioning global household brands and launching new disruptors; we are able to make cult brands more commercial, and commercial brands more cult. 

 

By continuing to use this site you consent with our cookie policy.

Dear Digi 001: Rat Girl Summer

Rukiat shares her thoughts on this summer's bucket list trend

2023-06-27

Banner: The Digital Fairy

Thumbnail: @lolaokola and The Digital Fairy

In this pilot episode, our Editorial & Social Exec Rukiat shares her thoughts on Rat Girl Summer, a viral term coined by creator Lola Okola.

Rat Girl Summer refers to women actively going outside, eating their snacks and showing up in random places, with only two days indoors allowed per week. Lola lists four rules for Rat Girl Summer: 1. going outside, 2. eating and ENJOYING eating, 3. killing the cringe and, 4. NO OVERTHINKING.

It's a classic bucket list approach to summer 2023, but one that isn't riddled with societal pressures like dieting, going on crazy expensive holidays or glowing up – anyone can be a Rat Girl!