Group 4

Dear Digi 003: Bring Customisation Back

Rukiat shares her thoughts on how customisation could revitalise the digital-sphere


Banner: The Digital Fairy

Thumbnail: Maryam's Weird Cave 

We’ve been thinking a lot about cute and hyper feminine aesthetics on the ‘net, even recently releasing a report called The Cult of Cute, where we track the history of cuteness on the web and how its subsets such as kawaii culture and coquette are breaking the code of corporate internet. In this episode of Dear Digi, Rukiat delves into how customisation wasn’t just reserved for the girls who loved cute and glittery things — everybody was doing it, and how the return of customisation could present a multitude of opportunities for both businesses and internet users. Enjoy! 💕