Group 4

Dear Digi 004: Twitter as X

Jordan shares his thoughts on X and why rebranding to a letter doesn’t work


We called upon our very own Creative Digital Strategist Jordan to share his thoughts on Twitter’s rebrand to X and why it doesn’t seem to be working. From “X” being heavily associated with porn, to what seemed to be a very rushed logo design, it really feels like we are witnessing the downfall of one of the internet's most beloved social networking sites `💔 — have a listen!