Depop Economics
Our deep dive into the revolutionary Gen Z social value system
All around us, value is being revalued. Never before have purchase cycles been shorter, fashion trends faster, or teens hungrier to shop looks and lifestyles platform-first.
This is DEPOP ECONOMICS, our deep dive into a revolutionary new Gen Z social value system. Next-gen consumers are skilfully navigating media platforms to create new social currencies, convert clout into cash, and generate staggering amounts of social and economic capital.
We’ll look at the rise of Depop influencers, the redefinition of value on social media, how Depop users predict fashion trends, and what this means for the future of social shopping.
For more content like this, explore the rest of the Digiverse, or connect with us on TikTok or Instagram. If you’re a brand or business and want to inspire your audience in innovative ways, reach out to our strategic & creative lab eve@thedigitalfairy.co.uk
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