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Peachy Den • Fuzzy Academia

ELEVATING THE TIKTOK IT-GIRL BRAND

THE BRIEF

Peachy Den is a female-founded British brand with a playful approach to slow fashion. 100% made in the UK — Balham, London, where possible, fabric is also sourced in the UK. Peachy Den came to us to to give them a brand voice, encompass its brand image & narrative. We were then asked to take that and and create a new D2C e-commerce website and shopping experience, using our best practise approach to get our client ready for international expansion and foster the Peachy Den community (the Peachy People). 





 

WHAT WE DID

First, we analysed the Peachy girl - in depth!! We looked at her lifestyle, how she shopped, what made her different, what she was inspired by. We then we brought her vibe to life through this gorgey branding. We used a playful, retro & literary inspired aesthetic - as off-beat and cheeky as the brand’s slinky fits. We set brand principles, and fused three creative territories to create chic logo, brand colour and font palettes, monogram print and a cute cherub brand stamp. 

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London Spirit | Aspirational | Sexy | Intelligent | Inclusive | Friendly | Social Conscious | Playful | Creative | Versatile