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WTF IS A DIGI FAIRY

 

We are strategic and creative partners building brands and campaigns that connect. 

We are a team of hybrid creative minds, sharing a passion for progress we challenge brands to be braver, more inclusive and work harder for the new generation that we represent. 

Our strategic mindset, cultural literacy and creative intuition make us a new breed of communications agency. We move seamlessly from on to offline, and sit at the intersection of digital, creative and culture. Our fluid approach allows us to flex across a multitude of platforms and disciplines. 

With a proven track record in both repositioning global household brands and launching new disruptors; we are able to make cult brands more commercial, and commercial brands more cult. 

 

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Peachy Den • Fuzzy Academia

ELEVATING THE TIKTOK IT-GIRL BRAND

THE BRIEF

Peachy Den is a female-founded British brand with a playful approach to slow fashion. 100% made in the UK — Balham, London, where possible, fabric is also sourced in the UK. Peachy Den came to us to give them a brand voice, encompassing its brand image & narrative. We were then asked to take that and create a new D2C e-commerce website and shopping experience, using our best practice approach to get our client ready for international expansion and foster the Peachy Den community (the Peachy People). 





 

WHAT WE DID

First, we analysed the Peachy girl - in depth!! We looked at her lifestyle, how she shopped, what made her different, what she was inspired by. We then we brought her vibe to life through this gorgey branding. We used a playful, retro & literary inspired aesthetic - as off-beat and cheeky as the brand’s slinky fits. We set brand principles, and fused three creative territories to create a chic logo, brand colour and font palettes, monogram print, and a cute cherub brand stamp. 

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London Spirit | Aspirational | Sexy | Intelligent | Inclusive | Friendly | Social Conscious | Playful | Creative | Versatile

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